Jordan Jakubovitz

About Me

Hi, I'm Jordan! I am a B2B software go-to-market expert and team leader, and currently lead Periscope by McKinsey's B2B pricing business unit. I have spent the past 15+ years in data and analytics software companies serving diverse industries (high tech, utilities, supply chain, etc.).

Prior to joining McKinsey I led product marketing at Collibra, and before that led teams at Optoro and Opower. I have an MBA from MIT Sloan and a BA from Emory.

The common thread throughout my career has been my interest in the intersection between customers and products. What problems do users face today, and how do we build products to solve them? How do we anticipate what's coming next, and build toward it? How do we bring others along to partner with us on that journey? Those are questions I love chasing alongside smart, motivated colleagues.

Recent Updates

• I wanted to pivot FIFA World Cup 2026 data in ways I couldn't easily find online, so I built MatchPath.
• I shared a few thoughts on the Grateful Dead with listeners of NPR Music in this episode.
• Together with McKinsey colleagues we've been studying how AI can help with B2B Pricing.
• The software we're building at McKinsey continues to get recognized as the market leader, this time by IDC.
• (A long time ago) I shared Optoro's perspective on returns and reverse logistics with Marketplace.
• (A long, long, long time ago) I worked with an amazing team to write a TED talk, one of the best on the site 🙂.

Contact Me

You can reach me via LinkedIn or via email, which is first name last name at gmail.